This makes more sense (this only makes sense?) in the context of Seth Godin's full post, so you might want to click here: http://sethgodin.typepad.com/seths_blog/2012/08/there-isnt-one-shark.html
"...have the empathy not to confuse your shark with the shark of the kind of person you're hoping to delight."
I think there's a healthy "mind your own business" to what he's saying. ...a helpful, "you're not an expert, so stop giving your expert opinion on everything". There's a chance I'm fully missing his point. There's a chance that Seth Godin has jumped the shark. This blog has jumped the shark. Happy Days is awesome.
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