I found this Atlantic Wire series about 'media intake / what-people-are-reading' very interesting:
Here's the mothership: http://www.theatlanticwire.com/posts/media-diet/
And, a few to start with:
Neetzan Zimmerman
http://www.theatlanticwire.com/entertainment/2010/06/neetzan-zimmerman-what-i-read/19575/
Malcolm Gladwell
http://www.theatlanticwire.com/business/2011/04/malcolm-gladwell-what-i-read/37077/
Maria Popova
http://www.theatlanticwire.com/business/2011/07/maria-popova-what-i-read/39328/
Terry McMillan
http://www.theatlanticwire.com/entertainment/2010/04/terry-mcmillan-what-i-read/19999/
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